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Industry Challenges

Agriculture is a multi-billion dollar industry. Major challenges facing North American Agriculture are increased demands on fossil fuel (for trucks and mechanized farm equipment, as well as synthetic for pesticides and fertilizers), water (usage which has tripled since the 1950s) and topsoil resources, (which the farmers depend on nitrogen supplements).

Resource depletion, land management (problems resulting from tillage to monoculture to improper grazing practices), food waste (from spoilage), demographic changes and political issues are major concerns. Over the next 40 years, world population is expected to swell to 9 billion people. Simultaneously, producers must learn to cope with changes in climate and intensification of floods and droughts. This industry will be faced to increase their usage of precision software to keep up with data and rely heavily with online channels to maintain success.


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